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Slantways Brewing Company wanted their brand identity to be as unique as their name. Inspired by Willy Wonka & the Chocolate Factory, their namesake comes from a line in the movie about the Wonkavator, which is like an elevator, but can go sideways, and slantways, and longways, and backways. Just like the beer they brew, the branding is for the curious.
We knew that Slantways needed a playful approach with the type, mark, and colors. Creating a variety of brand marks, we developed a visual language that can be used in a variety of situations. Something that's important for breweries is the ability to adapt their brand onto various types of collateral.
Using custom assets and some web-based animations we were able to bring the story to life with limited space. While Slantways completes their brewery we developed a responsive, single page website that shows off the brand and delivers their message of passion, excitement, and a little bit of weirdness on all screen sizes.
Flywheel blew our expectations out of the water! They were able to translate our ideas into exactly what we wanted...a brand that we are very proud to share with our customers. They were fun to work with and responded quickly to our requests. They were genuinely as excited about our project as we are. We highly recommend them!
- Slantways Brewing Co.
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