We teamed up with the owners of Back After Baby to build a custom web-based application for their 3-phase postpartum rehabilitation program. Working with Back After Baby, we built a powerful brand identity that represents their business. From there we spent considerable time planning and learning about their program to carefully map out the application architecture and user experience. With their help we were able to take the program from an idea to a fully realized application.
This web application was a lot of fun to plan, design, and build. Every aspect of the application was carefully thought out. New users are shown a tour that walks them through the program, familiarizing them with the various aspects of the system.
The first thing users do is take an assessment to determine their baseline physical capabilities. Based on their answers, the software assigns various exercises with videos to walk them through proper body position and technique to make improvements where they most need it. As the user progresses through the program the three phases unlock, build on each other, and increase in difficulty as progress is made. All activity in the system is logged and time-stamped and users can mark exercises as a "favorite" to come back and revisit later. All the while, users accumulate points and "level up" to motivate them as they make their way through the program.
Through various stages of the program trainer notifications are used to encourage the user and keep the user interface fresh and active. Each program is built specifically for each user based on their assessment scores. We wanted to provide the Back After Baby trainers with the ability to encourage moms as they continue their progress like a real-life trainer would.
Flywheel met all of our expectations and more! We couldn’t be happier with the process and the results. From logo design and branding to website and application development, these guys are the BEST at turning a vision into a reality!- Ingrid Hanna & Hallie Ager, Owners
We have blog articles and more work to show you. Keep moving!