Southern Goods

Southern Goods

Southern Goods is a restaurant and bar located in the Houston Heights whose menu is a blend of traditional southern cuisine with modern interpretations. They came to us to design the visual communications for their new restaurant. From initial brand identity concepts to interior design consulting, Flywheel has been a part of the Southern Goods experience from the start.

  • Identity Design
  • Menu System Design
  • Website Design & Development
  • Web Software
  • Photography
  • Buildout Consulting
Southern Goods Houston Logo Design

A Flexible Brand Identity System

We wanted to bring Southern Goods’ ‘traditional meets modern’ sensibility into the branding. A timeless mark that's familiar, yet new, is at the heart of all our design work. We designed business cards, a menu system, and event templates for social media sharing.

Southern Goods Menu System Design
Southern Goods Business Card Design
Southern Goods Menu Designs

A Restaurant Website for Any Device

We developed a responsive website, built on our custom Wordpress installation, that looks and functions seamlessly on any device. For patrons, the food & drink menus are easily navigable, a map and directions to the restaurant are a swipe away, and the current day’s hours of operation are dynamically displayed at the top of each page. For the staff, managing the menus is simple.

Southern Goods Tablet Website Design
Southern Goods Responsive Website Design
Southern Goods Website Design
Southern Goods Website Design

Tap Wall Management Application

The restaurant has a curated beer menu that needed a management system. We developed a responsive web application to manage the beers on tap. When an edit is made, it's instantaneously reflected on the digital beer menu TV and in the website's menu. The app also allows managers to print a branded, current menu.

Southern Goods Beer Tap Wall
Southern Goods Beer Application

Headshots & Food Photography

We took headshots of the Southern Goods leadership (Owner, Chefs, General Manager, and Bar Manager) as well as some food and dining room photos to be used throughout the new website, on social media, and for press releases.

Southern Goods Food Photography
Southern Goods Chef Headshot
Southern Goods Food Photography

Interior Design & Build Out

We consulted on the interior design buildout, which included sourcing for the tables and chairs, paint selection, and plastering an entire wall with hundreds of vintage book pages. On the building’s exterior, we hand-painted an 8-foot version of the logo on the front as well as the ‘SG’ monogram on the building’s sides.

Southern Goods Exterior Logo
Southern Goods Interior Design
Southern Goods Drink Photography - Wine Pour
Southern Goods Food Photography

Where to go Next

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