Grytt has a simple mission – make the highest quality supplements on the market to support athletes who want to get the most out of their bodies. We were tasked with making a wordmark that embodied the meaning of "grit" while also building a surrounding identity that motivates and inspires.
With a growing product line of supplements with the potential to add vitamins in the near future, the packaging needed to be consistent while also easily adaptable. Each product is unique with an optimal time of day to be consumed. This gave us an opportunity to develop a dynamic color palette that transitions from morning to night while also distinguishing each product to subtly inform the consumer.
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