Spoonbill Watering Hole & Restaurant is a unique restaurant and bar in an historic location located in downtown Lafayette, Louisiana. We worked with Chef Jeremy Conner, GM Stephen Verret, and Managing Partner Adam Loftin to conceptualize the name, brand, and experience for every customer. Paying heavy attention to details we produced multiple logo marks, extensive brand collateral, and a beautiful menu system (if we do say so ourselves). Spoonbill is a truly great experience from the menu, to the bar program, to the build-out of the restaurant itself. Check out some of the work we created for Spoonbill and how we helped bring the concept to life. If you find yourself in Lafayette you won't want to miss out on a great experience.
We are immensely proud to say that our work with Spoonbill has been nominiated by the James Beard Foundation for the 2020 James Beard Awards. Spoonbill was recognized in the "Outstanding Restaurant Design" category. It's truly an honor to be recognized by such a prestigious foundation and we couldn't have done it without the Spoonbill team. Their drive and creativity is infectious.
You can read more about the 2020 James Beard Award Nominees on their blog.
Spoonbill offered a unique challenge in that we needed to produce a cohesive brand experience over many pieces of material and multiple logo marks. A single logo just wouldn't cut it when representing a business as unique as Spoonbill. By creating extensive design collateral we were able to stay on-brand while never feeling stale.
Every aspect of the Spoonbill brand needed that extra bit of love to bring it to life. Their laid back atmosphere, chef driven menu, finely crafted cocktails, and specials all needed to stand on their own while feeling unique to the restaurant. Your bill also comes with a postcard that you can use to write a note to your friends or family. Spoonbill will even mail them out for you every week.
Menus, created by Chef Jeremy Conner, don't stay around forever, though. New menus are a common occurrence at Spoonbill and ensuring that we can refresh the design along with the menu options is something we kept in mind from the beginning. Fresh colors, new layouts, and some extra touches bring new life to each new menu.
Spoonbill isn't just a restaurant... It's a unique experience that offers a laid back atmosphere, incredible food, delicious cocktails, and a staff that truly loves their job. You are constantly reminded that this isn't your standard restaurant experience and that's exactly what we focused on when conceptualizing and designing the brand collateral.
From the standards like hats, shirts, and menus to some more fun elements like custom illustrated post cards, boat key floats (we're talking sounth Louisiana here!), and patches Spoonbill makes sure each visit is unique. You'd be hard pressed to not see some Spoonbill apparel when you're walking the streets of downtown Lafayette.
Flywheel is a digital dream catcher. They were able to take all of our unfiltered ideas, filter them down, then show us our hopes and dreams in stunning visual form. These guys amplified our potential and made us into the best bird branded restaurant out there. 10/10 would brand again.- Stephen Verret - Owner & General Manager
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