Branding

Creating brands that resonate

Your customers aren't just buying into your brand; they are becoming part of it. As a creative agency, our focus is to get down to the fibers that make up your brand and bring the best parts forward. Branding isn't just a logo or a wordmark. It's how your customers feel when they interact with your business. The elements of a brand run throughout the colors, language, tone-of-voice, and design. Every time someone interacts with your business, it should feel distinctly like your brand.

It starts with the brand identity

In many ways, you can think of your business the same way you would a person. What kind of clothes do they wear? How do they carry themselves in public? How do they speak to you? What is their background? So many of those same questions can be answered for a brand identity. Starting with your story and your business concept, we work with you to shape how your company is preceived in the market. We root all of our identities in a strong concept that we can carry through to the logo design, color choices and typography. Everything is designed and created with a purpose.

Everything, including the kitchen sink

Whether you are doing a long-running marketing campaign or a single item you should always remain "on message". We are strong believers that the small things matter. It's important to have an experienced, guiding hand to generate items outside of your logo. We work with vendors, print shops, manufacturing shops and everywhere in between to bring those elements to life. We call these items brand collateral. These are elements that exist, out in the wild, that represent your business and show the world a piece of what your company is about. Every chance to communicate with your audience is a chance to tell your story.

Brand guidelines that lead the way

Guidelines are an important long-term part of how you are communicating with your audience. If you've read our brand strategy page then you'll already know how important we think it is to have every element of your business represent you in the best light possible. Ensuring that you have what you need to move forward and maintain your visual presence is a key factor to the longevity of a brand and your customer's trust in it. We provide you with the documents and technical specs for how third-parties should create brand collateral. This way you can move forward confidently knowing that, in every aspect, you are "speaking your brand's language".

That's how we approach branding projects

We create brand identities that touch every aspect of the customer experience. Individual logos and wordmarks are integral parts of how your customers will perceive your brand, but there is a bigger picture. Working with you, we craft an all encompassing brand identity that resonates with your customers in every interaction.